These Things Should Be In A Good Landing Page Design

Having the right landing page design may be the difference between a sale made and a lost sale. If you have a distracting website design, your visitor will just become overwhelmed and go away without clicking your affiliate link and making a purchase. You need to find the right balance between beauty and effectiveness.

A good landing page design needs to be simple to navigate through. If your visitor can not navigate through your website, they will be stuck on that single page. While that single page is probably the page you would like them to read to convert them into buyers, it just may not be enough for them. You need to make available a navigation menu where they can find an FAQ page, a Contact Page, a Testimonials Page, an Articles Page and your Home Page link. Ideally you will want to incorporate your affiliate link in the menu as well.

A pattern that I see recently is that people are turning to blogs in an effort to presell the visitors. I really hate this and the reason is that an individual visits a blog to just read blog posts. These are individuals typically in search of free stuff. The home page of these blogs generally are simply made up of the latest blog posts. So there is no warming up or pre-selling of the visitor on there. Ideally, you want your home page to be a powerful point of interest where the reader’s awareness is captured right away. Thus, in your home page, you need to have the presell copy where you will warm up the reader to the product that you are endorsing.

Note, I said presell and not sell. An effective affiliate will warm up the visitors so that they become curious and would like to find out more of the product you’re advertising. I have seen that lots of people go about the incorrect way to preselling the visitors and do a hard sell and say to them that this is what they must have to fix their trouble. Yes indeed, it seems like that is the best method to go about warming up a visitor. However, the best way is to relate to the reader. If you are able to relate to the visitor in the landing page design, you will get their trust much better than straight selling.

As you can observe, a good affiliate web site must relate to the visitor and warm them up to the product you’re pitching. After you do this, then they’ll more likely click your affiliate link, read the merchant’s page and buy the product.